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Multiview TV Powered by the Video Stitching Engine®

Increase the perceived value of Advanced TV services, drive acquisition, and reduce churn

Multiview TV powered by the Aurora Networks™ Video Stitching Engine® (VSE) is a powerful differentiator for video service providers who want to add value to their Advanced TV products, especially exclusive sports content. It’s a compelling and economical way to engage viewers, drive growth, and maximize ROI for Advanced TV services.

What’s Multiview TV? It’s one of the most powerful Advanced TV features: an ideal way to set Advanced TV subscription services apart from the competition in an increasingly crowded marketplace. Multiview TV enables viewers to watch multiple channels, VOD streams, or camera angles—typically up to four views at once—on a single screen. Additionally, some (but not all) Multiview services have a variety of options for customizing a subscriber’s Multiview feed; the subscriber can, for example, change screen sizes or switch between audio feeds for different views. Multiview TV is therefore a far more interactive—and potentially engaging—experience for viewers than traditional, single-screen cable or streaming viewing.

That’s why The Aurora Networks Multiview TV solution can provide video service providers with a distinct competitive edge. With a unique set of features and capabilities that simplify deploying, configuring, and monetizing Multiview, Aurora Networks Multiview TV can help video service providers deliver compelling, engaging Multiview programming efficiently and economically while maintaining Quality of Service (QoS) for their subscribers.

Key Advantages

Key Advantages

Premium sports content is one of the key drivers behind the shift towards Advanced TV services by consumers. While sports content has always been a selling point for pay TV subscriptions, the old viewing paradigm of simply watching live games in real time is rapidly evolving.

Aurora Networks Multiview TV is uniquely positioned to take advantage of these expected changes in sports viewing, not just through sports apps themselves but also through several other features unique to Advanced TV content, including:

  • Multi-device capability

  • Immersive, interactive content

  • Personalized viewing experiences

These features take the sports viewing experience beyond just live events to include the ability to watch multiple live events, engage with other fans as the game transpires, and place bets in real time through sports betting apps.

But Multiview TV’s advantages aren’t just about sports-related content. Video service providers can also leverage VSE-generated Multiview TV products (both sports and other content) to create new revenue streams by marketing around Multiview’s ability to provide personalized viewer experiences, which not all Multiview platforms currently on the market can support. Potentially, new ad opportunities alone can provide video service providers with superior ROI from a Multiview TV deployment over Ads delivered using traditional techniques.

VSE-generated Multiview TV products support a wide range of these advertising opportunities, including:

  • Banner or interactive ads—the latter enabled by features such as QR codes or unicast VSE sessions—inserted into live content and targeted by channel, geographic regions, or metrics such as viewing patterns and previous engagement with ads gathered from individual users.

  • Video service providers can obtain these kinds of valuable viewing metrics through the VSE platform, including the time and day subscribers access content and which Multiview products subscribers choose to watch—just one way Multiview TV can drive revenue growth and enhance ROI.

VSE_Multiview_Ad Insertion Architecture Diagram

VSE Multiview Ad Insertion Architecture Diagram

 

Why Aurora Networks?

Revolutionary Network Solutions

A Long History of Video Innovation

Aurora Networks has pioneered a multitude of award-winning industry breakthroughs. From the first operational all-digital HDTV system to pioneering Content Security and DRM solutions, Aurora Networks thirty years of excellence in designing video delivery solutions speaks for itself. 

Other key innovations include:
• First MPEG-2 and MPEG-4 digital ad insertion
• First to demonstrate HEVC compression system
• First wireless broadband gateway


Vision to performance

Cutting Edge Solutions for Today's Advanced TV Deployments 

Aurora Networks history of innovation continues with our Multiview TV powered by VSE Solution. Driven by decades of experience working with the world's largest pay TV providers, Multiview TV supports a deep set of personalized, regionalized channels and features that can set your Multivew TVproducts apart from the competition.

We support all types of IP Video Services:
• Live/Linear broadcast and Video On Demand (VOD)
• Network DVR, Start Over TV, Catch-Up TV
• Ad Insertion, Manifest Manipulation
• Multi-Screen Clients/Apps (set-top boxes and IP clients)
• Personalized/Regionalized Channels
• Bookmarks, Favorites, Search and Recommendations

End-to-end solutions

A Managed Transition to Multiview TV

Aurora Networks' team of systems integration experts can help video service providers make the transition to Multiview TV Video quickly and economically. Our experts work closely with video service providers to minimize risk and maximize efficiency via a wide range systems integration strategies, providing customers with a customized Multiview TV system that uses the best Aurora Networks and/or third-party products to fit their business goals and match their system design needs today, while also laying the groundwork for seamless upgrade and system expansion in the future.